Statistics for AT&T and DEX suggest that 49% of visitors are regular users, and both superpages and yellowbook are measuring at 45% for return visitors. I’ve seen television and print ad commercials for the four most popular directory dot-coms. Try it out, type the phrase into your browser bar without using http, In the US you will likely be directed to AT&T’s web site.īesides direct type in traffic, it appears that brand loyalty and trust are an important factor behind the success of these web sites. AT&T has a huge advantage over all of the other dot-coms in the space simply due to direct type in traffic, people typing the words “yellow pages” into the URL bar on their browser. The big yellow guerrilla, with an estimated 14 million unique visitors in the month of July 2007, is AT&T owned. The screenshot here shows traffic for AT&T’s yellow pages web site has been on a steady rise from February of 2007 to July of 2007.Įstimated Monthly Uniques (US) = 14 millionĮstimated Monthly Uniques (US) = 9.9 millionĮstimated Monthly Uniques (US) = 5.7 millionĮstimated Monthly Uniques (US) = 2.6 million I’m showing a screenshot for quantcast stats on, so you can get a visual idea as to what we are talking about. In the order of most popular directory first, let’s take a look at the top five online Yellow Pages directories, and the measurements I have gathered for each web site. I determined PageRank using the Google Toolbar on my Firefox browser.
I chose quantcast for their accuracy, simplicity in their style, and clean graphics layout. The final method (which I did not include in measurement) was website position when searching the term: yellow pages.įor the first three methods, I used quantcast, a third-party site traffic measurement tool which is publicly available for use.
PR is basically a zero to 10 scoring system (the higher the number, the better) developed at Stanford University by Larry Page and used by Google to measure the relative importance of a particular web page. The four methods of measurement I used include: Web Site Rank (compared to all ranked web sites in the US), Estimated Monthly Uniques (how many people in the US are visiting the web site), Stickiness (what percentage of visitors are repeat customers), and PageRank (aka PR). I incorporated 4 methods to come up with the results I did, and I also included some valuable keyword research, which I’ll share below. While there’s hundreds of yellowpages style online directories, and thousands more targeting niche markets, I focused specifically on the top five in the industry. Three of the five of these online directories are currently ranked among the hottest properties on the Internet. In a growing market of user generated Web 2.0 web sites, don’t let the idea of a stale “phonebook” directory fool you. Gem State Property Management offers several advertising ideas to get your product out to renters.Whether you’re an investor, a local business owner, or both, this article on yellow page directories will help you to better understand who’s engaging the consumer, and who’s left their online phonebook on a virtual doorstep, still waiting for it to be picked up. With our online presence, local Idaho phone book advertising, print advertising and 1-800-Info-Fast advertising, which provides their services with television and radio advertising, we have one of the most aggressive Idaho property rental advertising campaigns in the Treasure Valley. As a result, we are able to consistently rent properties, priced as current market rates, to qualified tenants in approximately thirty days. Gem State Property Management marketing program, combined with our dominant position in the Boise rental property management marketplace, increases traffic for your rental property. All our advertising techniques are designed to help Idaho property investors in marketing their properties effectively, taking renting homes into a new dimension! We are much more cost effective than any other advertising option for your Treasure Valley rental property. Advertising a house or apartment with Gem State Property Management gives you access to an unlimited number of potential renters and tenants.
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